It’s time for Mini to “shake up” the model line: the brand intrigues with a new teaser
The British brand promised its fans to show "something exciting" next month.
Now the Mini brand belongs to the Bavarian company BMW. Sales of the brand’s cars in Europe over the past few years have been fairly stable, but they were "shaken" by the crisis caused by the consequences of the coronavirus pandemic. So, at the end of 2020, dealers managed to sell 172,798 cars on the old-world market, which is 19.7% less than a year earlier. This year, Mini again recorded a “plus". So, from January to July (more recent data is not yet available), customers bought 107,769 cars, which is 20.2% more than a year earlier.
The current Mini lineup is probably in need of fresh blood. Probably, this was also decided in the company itself: a teaser of some future and so far very mysterious novelty appeared on the brand’s page on the Facebook social network. There are no details about what exactly the British brand is preparing to surprise with. Judging by the inscription, the company intends to present "something exciting." Details should appear in October 2021.
Judging by the front, the front of the Mini Hardtop Cooper S is visible in the photo. The picture shows the black edging around the branded round headlights, the darkened grille and the black brand logo located above the “grill”. In addition, you can also notice the nameplate located directly on the grille (in this place, as a rule, there is a distinctive sign of models with an addition in the form of the letter “S” to the name).
It is possible that Mini is just preparing another special version, a modest visual update or a new trim option for any of the models in the lineup. Although, perhaps, a company that is preparing for global changes will still really surprise us.
Recall that Mini intends to launch its latest model with a traditional internal combustion engine in 2025. In 2030, the brand, according to the plan, should already completely switch to electricity. It is expected that by 2027 half of the brand’s annual sales will be electric vehicles. In addition, judging by early reports from the manufacturer, the Mini Convertible will remain in the lineup at least until the end of the current decade, with a generation change expected in 2025.
It is assumed that the "regular" Mini Hatch of the new generation will go on sale in 2023. In terms of dimensions, this car will be smaller compared to the current version of the model. At the heart of the "hatch" is an electric platform, developed by Mini together with a Chinese partner – Great Wall. Production will take place at the BMW-Great Wall JV plant in Zhangjiagang, China.
Pictured: Mini Urbanaut concept
As previously reported, another novelty that could arrive before 2025 is likely to be an electric minivan called the Traveller. Its predecessor, the Urbanaut concept, was shown by Mini at the end of last year. It is expected that MPV will be based on the electric version of the FAAR platform.