Rolls-Royce is preparing a new version of the Ghost sedan: the first teaser
The luxury four-door car will receive a new version in the Black Badge lineup. In this option, there will be not only a different decor, but also a different “filling".
Sales of the Rolls-Royce brand in the old world market in 2020 decreased by 27.4% to 595 units. The peak for the brand over the past decade was the previous year, 2019, when dealers managed to sell 820 cars. This year, the dynamics are again positive: for example, between January and August (no more recent data yet), buyers bought 414 cars, which is 19% more than in the first eight months of 2020.
Pictured: the current Rolls-Royce Ghost sedan
Rolls-Royce has been selling the Ghost sedan since 2009, with the second generation coming in 2020. The result of the “four-door” last year in Europe was 89 copies, or 3.3% less than in the previous year. This year, the model has grown markedly: in January-August, buyers bought 116 units, more than 3 times more than in the first eight months of 2020.
Now the brand has announced a new version of the luxury sedan that will be part of the Black Badge lineup. To date, there are corresponding versions of the Wraith, Dawn and Cullinan models. The presentation of the next novelty will take place next week, October 28th. So far, the company has decided to generate interest in the future car with a teaser.
This option will have black decor elements both outside and inside. During the presentation, you will know exactly what details will be changed. The Black Badge variant should be the most powerful in the Ghost line (similar to other models of the brand).
Note that the current "normal" Rolls-Royce Ghost is equipped with a V12 engine with two turbochargers, its volume is 6.75 liters, the power is 571 hp, and the maximum torque is 850 Nm. the new version of the Black Badge will be the same, but it will be increased to 600 hp and the torque will be increased to 900 Nm.
Rolls-Royce Ghost teaser in Black Badge version
The current "solo" Ghost is based on the Architecture of Luxury platform, which is also the basis of Phantom and Cullinan. It is possible that the Black Badge variant has a reconfigured transmission. It is expected that the dynamics of the car will change for the better. Note that the usual Rolls-Royce sedan takes 4.8 seconds to accelerate from standstill to “hundreds” (recall, the weight of the “four-door” is 2.5 tons).
Rolls-Royce said Black Badge vehicles currently account for about 27% of the brand’s total model sales (we’re talking Wraith, Dawn and Cullinan). By the way, recently all these cars are presented in the Black Badge version. Perhaps we will be offered a corresponding performance of Ghost.