Introduced the most powerful Rolls-Royce Black Badge Ghost
Rolls-Royce began using the black label in 2016 for more driver-focused versions of its deeply traditional cars. Customers appreciated this option, and over time, the Black Badge version appeared on all models except for the most expensive and prestigious Phantom, and in the sales structure they account for 27% of orders. And now the company has decided to strengthen the positioning of the "black" options.
From now on, the “Black Icon" is not a prefix, but a suffix, and in the name of the car it is right after the brand. In addition, the range of decors for "black marks" has been significantly expanded, including shades that were previously considered inadequate for Rolls-Royce. What to do: in this way, the company wants to withdraw from the tuning industry modern buyers who are ready to satisfy any, even the most tasteless whim.
The expanded Black Badge philosophy is fully demonstrated in a new model: the new generation Rolls-Royce Black Badge Ghost sedan. The car in the company photos has a black and blue interior with carbon fiber inserts. This is not counting the already traditional Black Badge versions with ebony and dark wood trim.
The company calls the title body color "the darkest in the automotive industry": 45 kg of paint is applied to the car, which is applied in several layers. However, you can order any other color. And another feature of the Black Badge version is the 21-inch composite wheels: the hub and spokes are made of light alloy, and the rim is made of carbon fiber, and 44 layers of carbon fiber are woven into it.
There are also technical improvements. The 6.75-liter twin-turbocharged V12 engine is increased from the base by 571 hp and 850 Nm to 600 hp and 900 Nm – the same figures for the Black Badge Cullinan crossover. A new exhaust system has been installed, but more interestingly, this Ghost is the first Rolls-Royce to have a separate sport mode for the powertrain. Previously, this was considered bad manners, now it is activated by an inconspicuous button marked "Low" (similar to a lower gearshift stage). "Automatic" shifts gears 50% faster and keeps the engine in good condition longer.
The accelerator pedal has become a little sharper, the chassis and all-wheel drive settings have been made more driver-oriented, and the brake pedal travel has been reduced. The sedan has become a little more dynamic: acceleration to “hundreds” takes 4.7 s instead of 4.8 s for the base model. The top speed is still electronically limited to 250 km/h. The Rolls-Royce Black Badge Ghost sedans are already available for order at dealerships and only in the standard wheelbase version. Price in England – from 325 thousand pounds.